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Friday, 5 January 2007

Weekend Boxoffice #13

Posted on 07:47 by pollard
I figured I'd keep this weekly prediction column going, even though new releases are going to be rather lowbrow for a while, the curse of the January/February movie dump.

Opening today:

HAPPILY N'EVER AFTER (2381 screens). This is a grammatically-wonky title -- it's unclear what the apostrophe is replacing -- and I have no real idea what the film's plot is or who the main character is. Still, the ad's linking it to Shrek will help, and people will probably see it. $11.7 million.

CODE NAME: THE CLEANER (1736 screens). I saw the commercial for this, and wow does it look bad. You can almost see Lucy Liu's career finish its death rattle. I suppose Cedric the Entertainer has his fan base, though that didn't help his version of The Honeymooners. $5.3 million.

FREEDOM WRITERS (1360 screens). On the downside, it looks earnest and very familiar, and I have no idea who will go see it; I think most teens will be apathetic, and most adults have plenty of stuff up for Oscar running that they still need to see (my shortlist: Children of Men, Pan's Labyrinth, Dreamgirls). But the one review I skimmed of this (in the LA Times) sort of liked it, and it is written and directed by writer Richard LaGravenese, who I like. But it's hard to see it making more than about $5.0 million.

Expanding:

CHILDREN OF MAN (from 16 screens to 1210). The buzz on this is just getting better, and though the screen count is still low, it should do around $10.1 million.

Look for NIGHT AT THE MUSEUM (which is the season's big breakout hit, thanks to a lack of alternatives), THE PURSUIT OF HAPPYNESS and DREAMGIRLS to finish 1-2-3 this weekend, in that order, probably all making between $12 million and $19 million.

What have you seen? What do you recommend, or not? What are you likely to see this weekend?
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