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Friday, 25 July 2008

Weekend Box Office #94

Posted on 08:18 by pollard
So thanks for all the suggestions, though ultimately we don't take any of them.

We're going to go down and stay at Cardiff-By-The-Sea, about 25 miles north of San Diego. Maybe hit the Del Mar Racetrack on Saturday, both for the horses and for Gnarls Barkley playing there afterward.

This weekend at theaters:

THE X-FILES: I WANT TO BELIEVE (3185 theaters). The reviews I've seen haven't been good, while there doesn't seem to be much of a hook to this; it looks like sort of a serial killer tale/FBI procedural, which isn't necessarily the way to bring back the fans. I don't think it's going to do all that well, considering its summer movie placement. $13.8 million for the weekend.

STEP BROTHERS (3094 theaters). They are advertising the hell out of it, and it looks like dumb fun, though it's going to lose a lot of the potential family audience because it's rated R for "pervasive language". Figure it'll do about $18.5 million.

Of course, the big question is about how much THE DARK KNIGHT will do on weekend two. Movies like this often drop big, but this film will likely helped by the fact that a lot of people didn't see it last weekend because of the big lines or because it was sold out, word of mouth has been great, and it seems to be the kind of movie that people will see multiple times.

My guess is a remarkable $102.5 million second weekend. What's yours?
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