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Friday, 8 December 2006

Weekend Boxoffice #11

Posted on 09:20 by pollard
So there's a diverse quartet of movies opening this weekend, in one of the hardest weekends to predict this year.

UNACCOMPANIED MINORS (2775 screens). On the one hand, it sort of has a Home Alone vibe, but I don't think they've done a particularly good job in selling it; I have no sense of the individual characters, much less the plot, other than "kids running wild at an airport". That might be enough. Call it $13.7 million.

THE HOLIDAY (2610 screens). I think this movie will do well; it has a good cast, and it has a fun vibe that most of the movies out there for adult audiences lack. $19.4 million.

APOCALYPTO (2465 screens). This is actually supposed to be good, but the problem is that it looks like a history lesson, and apparently it's more of an action tale -- essentially an extended foot chase as a man tries to get back to his family. So though it may entertain males 14-24, I don't see them actually seeking it out, while I think Mel's name is death. $6.1 million.

BLOOD DIAMOND (1910 screens). This is supposed to be very good, but it also looks like a tough sell. Still, I can see most people choosing this over Apocalypto. $12.7 million.

Predictions:

The Holiday $19.4 million
Unaccompanied Minors $13.7 million
Happy Feet $13.5 million
Blood Diamond $12.7 million
Casino Royale $11.5 million
Deja Vu $7.5 million
Apocalypto $6.1 million

Feel free to weigh in with your thoughts...
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